SIT Italy (originally Southern Italy Tours) was founded in 1999 by Giuseppe Aloi and a group of American friends with a mission: to help travelers discover the beauty and warm hospitality of Southern Italy, in a time when the area was still mostly unknown to international tourists. Our company, which has grown steadily over the last two decades, now offers an incredible collection of curated and personalized itineraries for guests to experience and explore the many beautiful destinations throughout Italy’s 20 regions. Thanks to our engaging team of dedicated travel designers and our enduring partnerships with local guides, suppliers, and contacts, we remain committed to delivering the highest quality of services for our guests. We aim to surpass clients’ expectations by proposing original itineraries, offering a flexible and personable team and efficient, enduring partnerships, ensuring that every moment of a guest’s holiday in Italy is a dream come true
ABOUT US

SIT Italy | Our Story
Crafting unforgettable journeys for 25 years
1999

2005
The company’s expertise in travel grows to include
all regions in Italy and rebrands as SIT Italy

2014
SIT Travel Group Inc is founded, incorporating SIT Italy,
and features expanded services and products

2018
SIT Platinum launches as the luxury travel division of
the company, focusing on extraordinary once-in-a-lifetime
experiences and MICE market

2019
SIT Italy celebrates its 20th anniversary

2020
SIT Weddings and Events is launched with a dedicated
team of wedding and event planners
who create bespoke curated events

2023
SIT Travel Group’s booking department permanently
moves to Italy, while maintaining the marketing and
communication division in the US.

2024
SIT Travel Group will celebrate its 25th anniversary
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