SIT Italy (originally Southern Italy Tours) was founded in 1999 by Giuseppe Aloi and a group of American friends with a mission: to help travelers discover the beauty and warm hospitality of Southern Italy, in a time when the area was still mostly unknown to international tourists. Our Company, which has grown steadily over the last two decades, now offers an incredible collection of curated and personalized itineraries for Guests to experience and explore the many beautiful destinations throughout Italy’s 20 regions. Thanks to our engaging team of dedicated Travel Designers and our enduring partnerships with local guides, suppliers, and contacts, we remain committed to delivering the highest quality of services for our guests.
We aim to surpass Clients’ expectations by proposing original itineraries, offering a flexible and personable team and efficient, enduring partnerships, ensuring that every moment of a guest’s holiday in Italy is a dream come true.
Giuseppe Aloi & Friends from California create Southern Italy Tours, with Offices in the US and Italy offering innovative Travel Services such as Toll-free 24/7 Assistance and Concierge.
The company’s expertise in travel grows to include all Regions in Italy and rebrands as SIT Italy.
SIT Travel Group Inc. is founded, incorporating SIT Italy, and features expanded services and products.
SIT Platinum launches the Luxury Travel Division of the Company, focusing on extraordinary once-in-a-lifetime Experiences and MICE Market.
SIT Weddings and Events is launched with a dedicated Team of Wedding and Event planners who create bespoke curated Events.
SIT Travel Group’s Booking Department permanently moves to Italy, maintaining the Marketing and Communication division in the US.
