SIT Italy (originally Southern Italy Tours) was founded in 1999 by Giuseppe Aloi and a group of American friends with a mission: to help travelers discover the beauty and warm hospitality of Southern Italy, in a time when the area was still mostly unknown to international tourists.


Our company, which has grown steadily over the last two decades, now offers an incredible collection of curated and personalized itineraries for guests to experience and explore the many beautiful destinations throughout Italy’s 20 regions.

Thanks to our engaging team of dedicated travel designers and our enduring partnerships with local guides, suppliers, and contacts, we remain committed to delivering the highest quality of services for our guests.


We aim to surpass clients’ expectations by proposing original itineraries, offering a flexible and personable team and efficient, enduring partnerships, ensuring that every moment of a guest’s holiday in Italy is a dream come true.

SIT Italy | Our Story

Crafting unforgettable journeys for 25 years

Southern Italy Tours

Giuseppe Aloi & friends from California create Southern Italy Tours, with offices in the US and Italy offering innovative services such as toll-free 24/7 assistance and concierge

SIT Italy

The company’s expertise in travel grows to include all regions in Italy and rebrands as SIT Italy

SIT Travel Group Inc

SIT Travel Group Inc is founded, incorporating SIT Italy, and features expanded services and products

SIT Platinum

SIT Platinum launches as the luxury travel division of the company, focusing on extraordinary once-in-a-lifetime experiences and MICE market

20th anniversary

SIT Italy celebrates its 20th anniversary

SIT Weddings and Events

SIT Weddings and Events is launched with a dedicated team of wedding and event planners who create bespoke curated events

Moves to Italy

SIT Travel Group’s booking department permanently moves to Italy, while maintaining the marketing and communication division in the US.

25th anniversary

SIT Travel Group will celebrate its 25th anniversary


Meet Our Team

Italy, Chief Executive Officer
Giuseppe Aloi, founder of SIT Italy, is a lover of travel, art, nature, and great food. Having begun his hospitality career creating innovative itineraries for enthusiastic guests who stayed at his uncle’s hotel on the island of Sicily, he now capitalizes on his experiences traveling the world to deliver unique experiences for SIT guests.
Italy, Chief Operating Officer
Federica Fresca joined SIT Travel Group in 2016 and is the company’s COO, having specialized in the organization of events and luxury travels for over 7 years. Eclectic, organized and inspired by her travels throughout the world, Federica is always creating something new and original for our guests.
Italy, Travel Designer
Laura Laurenda joined SIT Travel Group in 2019. Her passion for travel and foreign languages led her to travel the world, and she uses this knowledge, along with her keen attention to detail, to create unique experiences for travelers.
Italy, Office Coordinator
Alberto Musarra joined SIT Travel Group in 2017. He’s the backbone of the office, as he provides daily support to the booking office and the accounting department. His nickname is “MacGyver”, as he always manages to find the perfect, strategic solution.
USA, President of the USA Corporation
Patricia Newbill joined SIT Italy in 2007. After more than 17 years with the company, she has a firm integrity and bright wisdom. Coming from an executive background, she handles all the daily accounting, marketing and communication operations.

PHONE   +1 888-813-4450    |     EMAIL   specialists@sit-italy.com

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