about us

About Us

SIT Italy (originally Southern Italy Tours) was founded in 1999 by Giuseppe Aloi and a group of American friends with a mission: to help travelers discover the beauty and warm hospitality of Southern Italy, in a time when the area was still mostly unknown to international tourists. Our company, which has grown steadily over the last two decades, now offers an incredible collection of curated and personalized itineraries for guests to experience and explore the many beautiful destinations throughout Italy’s 20 regions. Thanks to our engaging team of dedicated travel designers and our enduring partnerships with local guides, suppliers, and contacts, we remain committed to delivering the highest quality of services for our guests.

We aim to surpass clients’ expectations by proposing original itineraries, offering a flexible and personable team and efficient, enduring partnerships, ensuring that every moment of a guest’s holiday in Italy is a dream come true.

1999-2024 SIT ITALY

1999 - Southern Italy Tours

Giuseppe Aloi & friends from California create Southern Italy Tours, with offices in the US and Italy offering innovative services such as toll-free 24/7 assistance and concierge

2005 SIT Italy

The company’s expertise in travel grows to include

all regions in Italy and rebrands as SIT Italy


2014 SIT Travel Group Inc

SIT Travel Group Inc is founded, incorporating SIT Italy,

and features expanded services and products

2018 SIT Platinum

SIT Platinum launches as the luxury travel division of

the company, focusing on extraordinary once-in-a-lifetime

experiences and MICE market


2020 SIT Weddings and Events

SIT Weddings and Events is launched with a dedicated

team of wedding and event planners

who create bespoke curated events

2023 Moves to Italy

SIT Travel Group’s booking department permanently

moves to Italy, while maintaining the marketing and

communication division in the US.

2024 25th anniversary

SIT Travel Group will celebrate its 25th anniversary

We are proud to work
with our network of affiliates

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We are committed to offering the very best services to our guests and are proud to share their feedback.

  • "I was fortunate to connect with Giuseppe at a crucial time as I had a last minute referral requesting to go to Italy the next month during high season. Availability was extremely limited, but they came through for me in a pinch. Laura is fantastic to work with – she has excellent response times and great attention to detail that makes my job easier. Needless to say we were able to close the sales in record time and the client had a wonderful experience. SIT Italy helped me impress this new referral who I’m proud to say is a new loyal client and became my go-to for all Italy requests. It’s great to work with such professionals that make you look like a rockstar to your clients!"
    Alexis J.TerryB Luxury Travel, Los Angeles (CA), USA
  • “We would highly recommend SIT Italy as a reliable and extremely professional travel partner. Their fantastic knowledge and insight have helped us to arrange some fantastic experiences, using the best local guides and with unique ideas. Both our team and our clients have always been exceptionally impressed.”
    Anna Louise DTotal Management Travel, London, UK
  • "SIT always does a wonderful job.  They have quick response times which is important to me.  They curate great trips at reasonable rates and the guides are fabulous. I highly recommend them!"
    Palm Harbor, USA, Plaza TravelFROSCH Company, Encino (CA), USA
  • Sophia K.
    "I’ve been working with SIT tours for few years and my clients are I are very happy with service. From planning the trip and providing beautiful itineraries to local support when clients traveling, it is a pleasure to work with them. I like their choices of carefully selected hotels. Federica and Laura were very patient with many changes to produce final itinerary per client’s requirements. On another note, I want to thank them for being flexible during Covid times and keeping credits for clients or giving refunds."
    Sophia K.Sophia’s Travel, Palm Harbor, USA