SIT Italy (originally Southern Italy Tours) was founded in 1999 by Giuseppe Aloi and a group of American friends with a mission: to help travelers discover the beauty and warm hospitality of Southern Italy, in a time when the area was still mostly unknown to international tourists. Our company, which has grown steadily over the last two decades, now offers an incredible collection of curated and personalized itineraries for guests to experience and explore the many beautiful destinations throughout Italy’s 20 regions. Thanks to our engaging team of dedicated travel designers and our enduring partnerships with local guides, suppliers, and contacts, we remain committed to delivering the highest quality of services for our guests. We aim to surpass clients’ expectations by proposing original itineraries, offering a flexible and personable team and efficient, enduring partnerships, ensuring that every moment of a guest’s holiday in Italy is a dream come true

SIT Italy | Our Story
Crafting unforgettable journeys for 25 years


Southern Italy Tours
Giuseppe Aloi & friends from California create Southern
Italy Tours, with offices in the US and Italy offering innovative
services such as toll-free 24/7 assistance and concierge


SIT Italy

The company’s expertise in travel grows to include

all regions in Italy and rebrands as SIT Italy


SIT Travel Group Inc

SIT Travel Group Inc is founded, incorporating SIT Italy,

and features expanded services and products


SIT Platinum

SIT Platinum launches as the luxury travel division of

the company, focusing on extraordinary once-in-a-lifetime

experiences and MICE market


20th anniversary

SIT Italy celebrates its 20th anniversary


SIT Weddings and Events

SIT Weddings and Events is launched with a dedicated

team of wedding and event planners

who create bespoke curated events


Moves to Italy

SIT Travel Group’s booking department permanently

moves to Italy, while maintaining the marketing and

communication division in the US.


25th anniversary

SIT Travel Group will celebrate its 25th anniversary

We are committed to offering the very best services to our guests and are proud to share their feedback.